RHR International partners with leaders to help them to acquire the knowledge, wisdom, and leadership skills necessary to successfully guide their organization to outstanding results
CHALLENGE The Hypergrowth team at RHR International had an idea for a web app brimming with potential, focused on coaching company founders and giving them the skills they needed to successfully run their companies. Building, testing and launching that app, however, would require expert assistance.
WHERE KING’S CREST GLOBAL COMES IN The KCG team was engaged to build a minimally viable product for a web app that helps founder-CEOs scale their businesses by overcoming seven common challenges facing hypergrowth companies.
Our team’s approach was twofold. We began by identifying RHR’s primary target audiences — startup founders and venture capital investors — to craft branded pitch decks that communicated the product’s value. Visual design, tone of voice and messaging were tailored to each audience for maximum reach and resonation.The second step was ideating various prototypes for the app itself. Our goal was to create an engaging visualization of the seven challenges that could be represented in a clean, impactful user interface.