Berkshire Hathaway Fox & Roach

Berkshire Hathaway Fox & Roach
YEAR
2021
CLIENT
Berkshire Hathaway Fox & Roach
WHAT WE DID
Berkshire Hathaway Fox & Roach harnesses 135+ years of heritage to spark curiosity, innovation and achievement that shapes the face of real estate today.
CHALLENGE As the East Coast’s most established and trusted real estate service provider, Fox & Roach was looking to expand their roster. To attract top talent with fresh ideas, the company needed help enlivening their marketing messaging and visual language with a custom deck tailored specifically to high-caliber prospective hires.
WHERE KING’S CREST GLOBAL COMES IN Fox & Roach required a powerful, custom Moxi presentation that underscored its unique value proposition for prospective hires. King’s Crest Global created just that. Working collaboratively with the Fox & Roach team, we presented surprising, fresh, innovative design ideas, helping them to use Moxi in ways they had never previously imagined. The copy was focused on user experience, creating a clear message for senior agents to understand.
Overall, we rigorously sharpened the brand’s visual language and marketing messaging to capture the attention of Fox & Roach’s target audience. We also collaborated closely with the Moxi team on the backend to ensure Fox & Roach received every single creative edit they requested.
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THE RESULTS
+ Custom-Designed Recruiting Deck Fox & Roach is positioned to recruit top talent with a hiring resource bespoke to their brand.
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“The KCG team brings the best and the brightest minds together to work on your marketing challenges. I walk away from our meetings invigorated, knowing that I can toss an idea I've been wrestling with to my KCG team, and they will come back with innovative solutions.  Their global perspective gives them an edge, yet I feel no distance working with the team.”  
Melissa C Melissa C VP, Marketing + Brand