RHR International Executive Bench

RHR – Executive Bench Team
YEAR
2020
CLIENT
RHR International - Executive Bench Team
Executive Bench is a leadership consulting product created by RHR International. It provides an effective employee performance management system to achieve business results.
CHALLENGE The Executive Bench team were in the process of creating highly progressive leadership development products, leveraging data to make their consulting even more powerful. However, they did not have a website or a suite of marketing materials to accurately demonstrate the innovative nature of their work.
Solution We carried out in-depth market and competitor analysis and collaborated closely with practice leads in order to generate a dynamic, attention-grabbing and fresh site. Using PPC marketing campaigns, new leads are driven to the site and awareness of the Executive Bench brand is increased. We continue to create engaging collateral to support and enhance the brand; whitepapers, digital series, emails, PDF downloads and more.
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The Results
+Increased Web Traffic Conversions on the Executive Bench website are at an all-time high. The response from the market has been positive and the inbound calls that the team have received are qualified leads.
+Brand New Look and Feel Assessing the Executive Bench service, we took a risk and developed an entirely different brand approach - one that was innovative and energetic. Their new website and sales assets continuously receive positive reinforcement from the market. Here’s a sample of what we made:
  • 1x lead-focused website
  • 10x sales toolkits
  • 5x practice overview presentations
  • 7x email campaigns
  • 1x survey portal and materials
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"Kings Crest Global is strong because of its diverse team. From designers to writers to SEO specialists, they are incredibly flexible and responsive."
Jessica F Jessica F Senior Partner, Head of Executive Bench