The Avenue Team delivers an elevated real estate experience, positioning their clients at the forefront of the real estate market with access to exclusive properties and an expansive network of premium buyers.
Challenge The Avenue Team had been operating successfully across the Philadelphia area in a way that was both customized and tailored to every client, driven by a deep understanding of the trends shaping the real estate market. However, they did not have any digital assets or online presence to demonstrate this to a wider audience.
Where Kings Crest Global Comes In KCG deployed an expert team of designers, copywriters and marketing strategists to craft the perfect landing page and social media strategy for The Avenue Team.
Landing Page
This process began with an in-depth tone of voice and branding treatment, led by our copywriters and designers. The Avenue Team were able to provide feedback through regularly scheduled calls, which was used to steer the direction and craft the final brand guidelines. Then, we built this out further to create the full landing page, including a visually stunning design and clear, snappy, authentic copy across all sections.
Social Media Strategy
To further enhance The Avenue Team’s reach, our marketing strategy experts conducted in-depth research into local and global competitors, as well as an expert analysis and review of The Avenue Team’s existing social media content. These insights were then delivered along with concrete recommendations and next steps in regular social media strategy calls.
The Results
Landing Page
IThe landing page was launched successfully and now provides a strong foundational base for The Avenue Team’s band, creating credibility and enabling them to reach wider audiences across the Philadelphia area for all real estate needs.
Social Media Strategy
We provide ongoing recommendations and actionable advice in order to continue growing and shaping The Avenue Team’s social media presence. We are also in the process of creating designed templates for The Avenue Team to use moving forward.
“The experience has been great! KCG has truly kept us on track. We felt the organization kept everything in check and kept us responsible for what we needed to do. The product itself has been great. It’s worth mentioning the way KCG is employing people around the world and everything still comes together so easily. Something important to say: because you’re around the world it’s working to our advantage.”
Jeff Shablin
Co-Founder and CEO
